Your all-in-one product planning toolbox

Brainstorm, plan and launch your products from start to finish in one convenient platform.

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Focused product blueprinting

Sketch your value proposition, create your sales and marketing strategy, and define other elements of the product concept without ever switching apps.

Game-changing market research and insights

Nail your target market (or discover new ones), create user personas, take a peek into how you stack against your competitors, and calculate the total market potential for your products.

Financial business cases made easy

Simply enter your product’s prices, sales estimations and cost elements then let IdeaBuddy calculate profitability and cash flow so you can steam ahead with confidence.

Simplified sharing and collaboration

Export your product plan and business case to PDF and Word, or share with your collaborators for easy brainstorming and feedback.

Every idea is safe with us

Business plans should stay secret until they’re ready to be shared, so we keep all your big ideas and personal information under strict lock and key, in accordance with the terms stated in our Terms of Service

Why product managers love IdeaBuddy

"IdeaBuddy is a great tool for anyone that has many ideas and projects, but can't seem to find order in the execution. The design is simple and fun, allowing me to place energy in building the projects and not losing time with making a structure."

Carmen Beltran

Marketing Manager at SSE Business Lab